I created a this brochure and e-blast (amongst other collateral) to market a redevelopment-slated strip mall in West Oakland called 7th Street Center. The strip mall itself isn't much to look at, but I looked into the ongoing development of nearby properties and presented a vision of what its surroundings will look like in the future. This approach highlights the property's value to brokers while de-emphasizing its current lack of glamour. I also did the research and wrote the copy in the brochure.







